Advertising Slogan
- Radio: La La La Love Radio, MBS (ラ・ラ・ラ ラブラジオ 1179 MBS, Ra Ra Ra Rabu Rajio, ichi ichi nana kyū MBS?)
- TV: The lion is on Channel 4, Liyon Channel (らいよんチャンネル?) - The reason why the mascot character of MBS is Liyon-chan (らいよんチャン).
Read more about this topic: Mainichi Broadcasting System
Famous quotes containing the words advertising and/or slogan:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“The slogan offers a counterweight to the general dispersion of thought by holding it fast to a single, utterly succinct and unforgettable expression, one which usually inspires men to immediate action. It abolishes reflection: the slogan does not argue, it asserts and commands.”
—Johan Huizinga (1872–1945)