Traffic and Growth
Mahalo had experienced significant growth since it was launched in May 2007. Mahalo.com traffic had increased from roughly ten thousand visitors a month in July 2007, to two million visitors a month in January 2008. After six months of flat traffic in 2008 the site continued to grow in popularity.
As of April 21, 2010 Mahalo had 9.4 million global (5.7 million US) unique monthly visitors, down from a peak of 14.1 million global (7.4 million US) unique monthly visitors, according to Quantcast.
On March 1, 2011, Calacanis and company president, Jason Rapp, announced via email that the recent changes in the Google search algorithm had significantly reduced traffic, resulting in the need to lay off about 10% of Mahalo employees. Google made these changes in late February 2011 in an effort to improve the quality of high-ranking search results. The changes by Google came after growing complaints that its search algorithm was being exploited by content farms that produce little value to users. According to software firm Sistrix, Mahalo's Google generated search traffic declined by over 75% since these changes were made.
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