Magic Quadrant - Rating

Rating

Gartner rates vendors upon two criteria: completeness of vision and ability to execute. Using a methodology which Gartner does not disclose, these component scores lead to a vendor position in one of four quadrants:

• Leaders are said to score higher on both criteria: the ability to execute and completeness of vision. These are said to be typically larger, mature businesses.
• Challengers are said to score higher on the ability to execute and lower on the completeness of vision. Typically larger, settled businesses with what Gartner claims to be minimal future plans for that industry.
• Visionaries are said to score lower on the ability to execute and higher on the completeness of vision. Typically smaller companies.
• Niche players are said to score lower on both criteria: the ability to execute and completeness of vision. Typically new additions to the Magic Quadrant.