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In 2008, Emap sold its radio stations, including Magic, to Bauer Media Group.
Magic 105.4, along with urban-music station Kiss 100 broadcast from Bauer Radio's headquarters in Winsley Street.
The eight other stations in the Magic Radio network spanning the North of England operate a music policy and presentation style considered more upbeat and personality-based than their London counterpart. There is also a complementary music television channel available on the Sky, and Virgin Media digital TV platforms in the UK.
Read more about this topic: Magic 105.4 FM