Magic 105.4 FM

Magic 105.4 FM is an adult contemporary Independent Local Radio station based in London, purchased by media group Emap in mid-1998, who subsequently rebranded the then-titled Melody 105.4 FM. It is part of the Magic radio network, now owned by Bauer Radio. The station competes with BBC Radio 2 but has a rather different sound - its emphasis on "more music, less talk" is reflected in the lengthy music sweeps that comprise the majority of its schedule. The Station forms part of the Bauer Place Portfolio.

Magic continues to challenge its main rivals Heart London and 95.8 Capital FM for London's largest commercial market share; the station enjoys a 15% reach (over 1.5 million listeners). On 12 May 2011 it was announced 95.8 Capital FM remained the most listened to commercial radio station in London, on both share and reach, beating rival Magic 105.4. However, on 4 August 2011 it was announced rival Magic 105.4 had overtaken the position.

As well as being carried on FM in London it is simulcast on several DAB mulitplexes, online, and on digital television - Sky, Freeview, TalkTalk TV, and Virgin Media.