Candidature Concept
Madrid has a strong sports culture, hosting three football (soccer) teams and two basketball teams; the most successful being Real Madrid C.F. which plays in Estadio Santiago Bernabéu. Madrid hosted the 1982 FIFA World Cup final. The cycling classic Vuelta a España final stages are held in Madrid as Paris serves for the Tour de France.
Madrid's bid enjoyed extremely high levels of support from its citizens. A recent poll put Madrid's support levels at 92.6%, and 25,000 volunteers had signed up to demonstrate their support for the city's candidacy. Madrid 2016 also had over 60 corporate sponsors.
A contest was run to submit a logo for the games. A number were chosen from which the public could vote, finalizing the final three. The official logo was revealed in late September 2007, which was elected by a group of experts. The logo is named "Corle" and represents a hand in the colors of the Olympics, welcoming foreigners to the games. The silhouette of an 'M', representing Madrid, is also hidden in the hand. It was designed by an Argentine, Joaquin Malle. The initial design was merely an outline of the hand; the final version bursts with color rings within the hand.
Madrid previously bid for the 2012 Olympics. Changes were made to the 2012 bid, while the city expected to build on its high reputation from its previous bids. In the 2012 bid, experts considered Madrid's bid very strong, and it actually placed first in the third round (before being eliminated in the fourth round). The 2012 bid was overall second in technical evaluation, with a rating of 8.3. Madrid was ranked first in seven categories: Government support, legal issues and public opinion; General infrastructure; Environment; Sports venues; Olympic Village; Transport concept; and Overall project and legacy.
When Madrid was promoted to the 2016 "Candidate City" phase in June 2008, it ranked second in the evaluation of the technical bid, with a score of 8.1 (on a 10 point scale). The city was ranked a close fourth on two predicting indice scales, primarily because of geographical factors. Coghen has emphasized in interviews that "cities, not continents" are chosen to host. Madrid repeatedly described itself as the "safe bid".
Read more about this topic: Madrid Bid For The 2016 Summer Olympics
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