History
MADO's history is the one with the history of making and serving ice-cream. As being the brand's the most important product, ice-cream was definitive in MADO's adventure through years. As the technology related to preparing, reserving and serving ice-cream evolved so did MADO. MADO gets its roots from a small ice-cream shop located in Kahramanmaraş where everything was handmade. Since 1960s there were many technological improvements regarding ice-cream production and conserving it. Each improvement gave the small entrepreneur to produce and preserve in higher amounts than before. In 1989, the company bought a government-owned milk factory through privatization and almost rebuilt it to make ice-cream production, which enabled the firm to preserve the quality of ice cream throughout the year, and especially produce in mass amounts. Then, improvements in preserving and cooling technologies enabled the firm to send ice cream throughout the country and more importantly outside of Turkey. While growing, MADO embraced the franchising model to sell its products in other cities than Kahramanmaraş. Today, MADO has over 250 franchisees all over the world, where customers can buy the same ice-cream regardless of which MADO they are going to.
Read more about this topic: Mado (food Company)
Famous quotes containing the word history:
“History is more or less bunk. It’s tradition. We don’t want tradition. We want to live in the present and the only history that is worth a tinker’s damn is the history we make today.”
—Henry Ford (1863–1947)
“The history of the genesis or the old mythology repeats itself in the experience of every child. He too is a demon or god thrown into a particular chaos, where he strives ever to lead things from disorder into order.”
—Ralph Waldo Emerson (1803–1882)
“The history of reform is always identical; it is the comparison of the idea with the fact. Our modes of living are not agreeable to our imagination. We suspect they are unworthy. We arraign our daily employments.”
—Ralph Waldo Emerson (1803–1882)