Madam - Use As A Form of Address

Use As A Form of Address

In speaking, Madam is used in direct address when the lady's name is not known; for example: May I help you, madam? In the United States and in Canada, "ma'am" is usually used. The male equivalent is "sir".

When addressing a letter to the holder of a particular position without knowing the name or gender of the addressee, it is common to write "Dear Sir or Madam,". When writing to a newspaper editor, the correct English usage is to omit the "Dear" and commence simply "Sir," or "Madam," etc.

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