Product Placement
The film is known for its numerous and blatant product placements, including Coca-Cola, McDonald's, Skittles, and Sears. The main character's name, Mac, is proclaimed by the main character to mean "Mysterious Alien Creature". The only foods the alien requires are Coke and Skittles. A five-minute-long impromptu dance number, featuring Ronald McDonald, takes place in a McDonald's franchise, which led Leonard Maltin to call the film "more like a TV commercial than a movie". However, according to Seth Stevenson, "there was no quid pro quo between the filmmakers and these companies".
Read more about this topic: Mac And Me
Famous quotes containing the word product:
“The site of the true bottomless financial pit is the toy store. It’s amazing how much a few pieces of plastic and paper will sell for if the purchasers are parents or grandparent, especially when the manufacturers claim their product improves a child’s intellectual or physical development.”
—Lawrence Kutner (20th century)