Product Placement
The film is known for its numerous and blatant product placements, including Coca-Cola, McDonald's, Skittles, and Sears. The main character's name, Mac, is proclaimed by the main character to mean "Mysterious Alien Creature". The only foods the alien requires are Coke and Skittles. A five-minute-long impromptu dance number, featuring Ronald McDonald, takes place in a McDonald's franchise, which led Leonard Maltin to call the film "more like a TV commercial than a movie". However, according to Seth Stevenson, "there was no quid pro quo between the filmmakers and these companies".
Read more about this topic: Mac And Me
Famous quotes containing the word product:
“The writer’s language is to some degree the product of his own action; he is both the historian and the agent of his own language.”
—Paul De Man (1919–1983)