Entertainment
- LUV (Korean group), a Korean pop group
- Luv', a Dutch pop group
- "Luv" (song), a song by Janet Jackson
- Luv (TV series), a BBC sitcom
- Luv, a Broadway play and 1967 film
- "Luv", a song by Zion I from True & Livin'
- "Luv", a song by Travis (band)
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