History
Albert and Frances Lundberg, the grandparents of the current Lundbergs, traveled west to Richvale, California, in 1937 from Nebraska, seeking their fortunes out west in the wake of the Great Depression. In Nebraska they had farmed wheat and corn, but they found that their 40 acres (160,000 m2) of hard clay in California were better suited for rice. Since the beginning they have been early pioneers in ecologically sound agriculture. While Albert Lundberg's neighbors were burning leftover rice stalks, for example, Albert devised a way to plow those stalks back into the field as fertilizer. Because of this early focus, the Lundbergs were the first American farmers to market a brand of organic rice products. In order to accomplish this, Albert's sons Wendell, Eldon, Harlan, and Homer had to build their own mill and establish a company which they called Wehah Farm, after their initials.
The Lundbergs have grown from that 40 acres (160,000 m2) to their current 14,000 acres (57 km2) under cultivation. An important factor in the Lundbergs has been education, with Harlan and Homer trained in agriculture, Eldon trained civil engineering, and Wendell trained in industrial arts. The current CEO, Grant Lundberg, has a degree in agricultural business and a master's in agricultural economics.
Read more about this topic: Lundberg Family Farms
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“The history of any nation follows an undulatory course. In the trough of the wave we find more or less complete anarchy; but the crest is not more or less complete Utopia, but only, at best, a tolerably humane, partially free and fairly just society that invariably carries within itself the seeds of its own decadence.”
—Aldous Huxley (1894–1963)
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—Frances Burney (1752–1840)
“... that there is no other way,
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—John Ashbery (b. 1927)