Lululemon Athletica - Vitasea Fabric Controversy

Vitasea Fabric Controversy

In November 2007 The New York Times reported that it had commissioned laboratory tests that failed to find significant differences in mineral levels between cotton T-shirts and the fabric Vitasea, used by Lululemon in some of its clothing lines. Following the publication of the Times article, Lululemon commissioned a rush laboratory test that it claimed confirmed the seaweed content of its Vitasea line. Lululemon was subsequently forced to remove all health claims from its seaweed-based products marketed in Canada, following a demand from the Competition Bureau of Canada.

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