In Films and Television
Several references were made to Lucky Lager in 1960s films. In the 1961 independent feature The Exiles (1961 film), the characters are drinking Lucky Lager during much of the movie and local liquor stores advertise the sale of Lucky Lager with neon signs. It was also featured in the bar room brawl scene in the 1968 movie The Devil's Brigade starring William Holden. In the 1968 Russ Meyer Film, "Vixen!", Lucky Lager is being enjoyed in the backwoods of British Columbia.
The beer also appeared in films over the next three decades. Jack Nicholson's character drank the old oil can style of Lucky Lager throughout the 1970 movie, Five Easy Pieces. Lucky Lager was in the closing of The Bad News Bears (1976), as Buttermaker (Walter Matthau) gives the team Lucky Lager stubby grenades to celebrate. Cans of Lucky feature prominently in the film The Van, being sold out of a cooler for 35 cents at a van show in one scene. In the 1993 film Kalifornia, Lucky Lager was the favorite drink of Brad Pitt's character, Early Grayce.
Lucky Lager was also featured in the 1982 Black Flag video "TV Party".
In the television show Greg the Bunny, a Lucky Lager sign can be seen in the background in the bar scene of the 'Rabbit Redux' episode.
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