Publicity Campaigns
In 2007 LE sent out a fake press release stating that Lucas had been found dead in his apartment. A photo accompanying the release showed what appeared to be a bound, lifeless Lucas with a conspicuous bruise on his face. New York magazine's Daily Intel blog questioned the timing of the stunt, which occurred one week after the surprise death of New York performer and Velvet Mafia singer Dean Johnson. The resulting media attention won the studio an Xbiz Award for Best Publicity Stunt.
In conjunction with the German publisher Bruno Gmünder, the studio released the photography book Michael Lucas' Gigolos, which featured many LE models in highly sexualized situations. It included work by photographer Joe Oppedisano, and was lauded for its high production quality as it was designed to be a pornographic fashion book to accompany the studio's film release Gigolos.
After the Lucas Raunch releases FARTS! and PISS! were banned in Canada, Lucas released a letter in the media addressed to President Barack Obama asking for him to intercede on the studio's behalf at an upcoming summit with the Canadian Prime Minister Stephen Harper.
The LGBT blog Queerty responded to a studio marketing video that showed Michael Lucas simulating oral sex both with and on a Barbie doll. While acknowledging the overt attempt to draw traffic to his site with the video as linkbait, Queerty expressed admiration for Lucas' ability to create buzz for his company in the rapidly changing adult entertainment industry.
Read more about this topic: Lucas Entertainment
Famous quotes containing the words publicity and/or campaigns:
“I saw the best minds of my generation
Reading their poems to Vassar girls,
Being interviewed by Mademoiselle.
Having their publicity handled by professionals.
When can I go into an editorial office
And have my stuff published because I’m weird?
I could go on writing like this forever . . .”
—Louis Simpson (b. 1923)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)