Lovehoney - History


  • 2002 – Lovehoney launched its online store, which operated from Richard Longhurst's bedroom.
  • 2003 – Lovehoney moved into a small warehouse and became a limited company.
  • 2004 – Lovehoney launched the Lovehoney Jessica Rabbit, its first own brand product. Lovehoney established an exclusive partnership with international sex, body language and relationships expert Tracey Cox.
  • 2005 – Lovehoney developed its first product, a music-activated vibrator called iBuzz.
  • 2006 – Apple Inc. threatened to sue Lovehoney over the iBuzz.
  • 2007 – Lovehoney launched the world's first sex toy recycling scheme, called Rabbit Amnesty.
  • 2009 – The first Lovehoney Design A Sex Toy Competition is launched and the winner of the competition is Trevor Murphy with the Sqweel Oral Sex Simulator. The Lovehoney Sqweel Oral Sex Simulator is the best selling oral sex simulation sex toy in the world. Lovehoney USA was launched to sell Lovehoney own brand products wholesale to the United States.
  • 2011 – Lovehoney expanded its warehouse and workforce. The company is rebranded, with the cartoon mascot 'Honey' being dropped and the tagline “the sexual happiness people” adopted.
  • 2012 – Lovehoney featured in a Channel 4 documentary titled 'More Sex Please, We're British.
  • 2012 – Lovehoney secures exclusive world rights outside the Americas to design, manufacture and sell adult pleasure products based on the Fifty_Shades_of_Grey trilogy by E. L. James.

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