Music Video
The Diane Martel-directed music video for "Love Sex Magic" premiered on March 22, 2009. In an interview with MTV News, Ciara said: "It's all about showing another side of me with this video. I'm basically giving you a show you'd see in Vegas—and it's my love, sex and magic show. He's the voyeur and I play with him a little bit. I got my inspiration from the Crazy Horse show and just from the shows, period. It's giving you the elements of love and sex and magic." In a later interview about the video, Ciara stated that she had to lick Timberlake's ear, and at one point, he was licking her neck and they were "freestyling." Martel wanted them to do something "edgy," so they found a "cool way to do it." Ciara noted the different pauses in cuts in between the tapings, commenting "so it's licking on the neck, again, then his biting on my neck, again. It was really funny." The singer would later elaborate on the Crazy Horse show reference in an interview with Blues & Soul, explaining the she had so much respect for the show that it became her reference. On working with Timberlake, she said, "Justin is one of the most easy-going, down-to-earth, hard-working and passionate artists you could ever work with. And, with both me and him, our goal was just to make the best video we could possibly make together, and to give the fans something a little fun and a little unexpected."
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