Love Happy - Product Placement

Product Placement

In its 8 October 1949 front page editorial, as well as its review of the movie in the same issue, the motion picture trade periodical Harrison's Reports, which always disapproved of any movie showing brand-name products, severely criticized this film for its rooftop chase among billboards promoting Baby Ruth, General Electric, Fisk Tires, Bulova watches, Kool cigarettes, Wheaties and Mobil.

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