Advertising
LoveFilm originally used partners to advertise its services but started to run TV adverts from 2006. Since then, the number of white label services and partners has decreased, possibly due to increased brand awareness of the LoveFilm name. Since advertising on a regular basis on TV the company has used British male actors for voice overs - Simon Pegg, Ewan McGregor, Bill Nighy and Ray Winstone{}. As of 2009, the theme song for the TV ads is "It Must Be Love" by Madness. LoveFilm advertise in multiple media - online, press, TV, train posters, door drops, promotions and even bathroom posters in clubs, pubs and service stations.
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Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)