Promotional Video
Originally the song was released without a promotional video; at the time promotional videos were still rare, very expensive and only very high-profile bands received them. At this point the Human League were not sufficiently marketable to warrant the expense of a video.
In 1982, for the U.S. release of "Love Action", a video was shot retrospectively. The storyline is loosely based on the 1968 film The Graduate. The opening scene is an exact copy of the church scene from the film with Oakey taking Dustin Hoffman's role. The church is St Saviour's, Warwick Avenue; the majority of the video was filmed on a derelict South London council estate. Most of the female camera time goes to Joanne Catherall, in a wedding dress for the first half. Susan Ann Sulley threw a temper tantrum in her main scene throwing objects around a flat. She accidentally managed to score a direct hit on the camera and a production crew member with a flying lamp. She momentarily broke character and cringed as she realizes she had just hit one of the crew.
Read more about this topic: Love Action (I Believe In Love)
Famous quotes containing the word video:
“It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . today’s children have substituted television viewing and, most recently, video games.”
—Marie Winn (20th century)