Logo and Offerings
The Marx logo was the letters "MAR" in a circle with a large X through it, resembling a railroad crossing sign. As the X sometimes goes unseen, Marx toys were, and are still today, often misidentified as "Mar" toys. Reputedly, because of this name confusion, the Italian diecast toy company Martoys, after two years of production, changed its name to Bburago in 1976. Although the Marx name is now largely forgotten except by toy collectors, several of the brands the company developed remain strong icons in popular culture, including Rock'em Sock'em Robots, introduced in 1964, and its best-selling sporty Big Wheel tricycle, one of the most popular toys of the 1970s. In fact, the Big Wheel, which was introduced in 1969, is enshrined in the National Toy Hall of Fame.
Marx's toys included tinplate buildings, tin toys, toy soldiers, playsets, toy dinosaurs, mechanical toys, toy guns, action figures, dolls, dollhouses, diecast toy cars, and HO scale and O scale trains. Marx's less-expensive toys were extremely common in dime stores, and its larger, costlier toys were staples for catalog retailers such as Sears and Montgomery Ward, especially around Christmas.
Read more about this topic: Louis Marx And Company