Controversies
After Grand Valley played in the 2001 NCAA Division II National Championship in football, John Butler, president of the Peoria Rivermen (an East Coast Hockey League franchise), accused Grand Valley of trademark infringement for the use of the Louie logo. Butler's four-year-old son, Jack, saw Louie during the championship game's television broadcast and brought the similarity to his father's attention. Louie closely resembled the ECHL Rivermen's own logo, a sailor dressed similarly to Louie chewing on a hockey puck. Grand Valley made some modifications to the logo which met the Rivermen's approval, bringing the matter to a mutually satisfactory ending, in order to avoid legal ramifications.
Read more about this topic: Louie The Laker