Economy
The centre of Loughborough's shopping area is the pedestrianised Market Place and Market Street, which maintain a number of original art deco buildings, such as the building that currently houses the town's cinema. A large outdoor market is held in the Market Place every Thursday and Saturday. There is a monthly farmers' market. The first mention of a market in Loughborough is in 1221.
'The Rushes' shopping centre has also been built on the site of the former bus station and is occupied by national chains. The Rushes is linked to the town centre area by Churchgate and Churchgate Mews; the latter has independent shops.
There is major new development (The Eastern Gateway) planned for the area around the railway station with a new road and housing planned.
The Japanese Olympic team chose the town as their base for the 2012 Olympic Games to be held in London. There is currently a flowerbed with red and white flowers in the design of the Japanese national flag. Due to the cold winter, almost all of the flowers have died. It is likely the flowers will be re-planted.
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