Corporate Identity
LOT's current livery was introduced in the late 1980s and has undergone no major changes since. The livery is essentially based on a euro-white scheme with elements of traditional aviation design incorporated. The latter elements are visible in the design of LOT's livery as the area of dark blue under the cockpit's windscreen, the long cheat-line which is painted down the side of each plane and the large traditional logo which is emblazoned on each aircraft's tailplane.
However, with the delivery of new Boeing 787 long-haul aircraft in 2011/12, LOT has taken the decision to replace its current livery with a new design. This design is intended to retain the tradition and spirit of LOT and there will be no major or radical changes to the livery applied to the airline's planes. The most obvious will be the elimination of the blue nose piece and broad cheat-line which runs down each plane's fuselage and the removal of the 'POLSKIE LINIE LOTNICZE' title from each aircraft's starboard side; these will instead be replaced with the words 'POLISH AIRLINES', analogous to the port-side titles in the airline's current livery composition. The tailplane's design will change only slightly, with the colours of the traditional encircled crane logo being inverted and the circle becoming a more simple outline ring. Additionally, the positioning will be such as the circle (with crane) will not entirely fit on the tail. Finally, the colours of the Polish flag, present at the top of the circle in the current LOT livery, will be moved to the bottom of the tailplane and will not connect with the logo. It is hoped that the design, along with the entry into service of the new high-spec 787s, will help refresh LOT's image in the public eye.
Read more about this topic: LOT Polish Airlines
Famous quotes containing the words corporate and/or identity:
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)
“The modern world needs people with a complex identity who are intellectually autonomous and prepared to cope with uncertainty; who are able to tolerate ambiguity and not be driven by fear into a rigid, single-solution approach to problems, who are rational, foresightful and who look for facts; who can draw inferences and can control their behavior in the light of foreseen consequences, who are altruistic and enjoy doing for others, and who understand social forces and trends.”
—Robert Havighurst (20th century)