Promotion
Beginning on August 1, 2008 Underoath encouraged their male fans to grow a beard for one month until the US release date of the album, September 2, 2008. The rules were that participants were to upload a picture of their beard to the website daily to show the progress of their beard growth. For the duration of the growth, a widget could be placed on a participant's social networking website to display pictures of his progress. On the release date of the album, Underoath asked for fans to take pictures of both their beard and a copy of Lost in the Sound of Separation. All members of the band also participated in the event. Popular music review and information site AbsolutePunk were also running a contest in conjunction with Tooth & Nail, giving members of AbsolutePunk the opportunity to win an Underoath prize pack.
Two weeks before the release of the album, Underoath announced that a very limited quantity of "golden passes" were packaged with select copies of Lost in the Sound of Separation. The winner of a golden pass is allowed into any Underoath concert for the rest of their formation. Any edition of the album may contain a golden pass.
Read more about this topic: Lost In The Sound Of Separation
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)