A loss leader, or simply a leader, is a product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. Using a loss leader, often a very popular good or service, is a type of sales promotion—a marketing strategy that focuses on pricing strategy. Sometimes "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
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Famous quotes containing the words loss and/or leader:
“If but some vengeful god would call to me
From up the sky, and laugh: “Thou suffering thing,
Know that thy sorrow is my ecstasy,
That thy love’s loss is my hate’s profiting!””
—Thomas Hardy (1840–1928)
“Most of the ladies and gentlemen who mourn the passing of the nation’s leaders wouldn’t know a leader if they saw one. If they had the bad luck to come across a leader, they would find out that he might demand something from them, and this impertinence would put an abrupt and indignant end to their wish for his return.”
—Lewis H. Lapham (b. 1935)