A loss leader, or simply a leader, is a product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. Using a loss leader, often a very popular good or service, is a type of sales promotion—a marketing strategy that focuses on pricing strategy. Sometimes "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
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Famous quotes containing the words loss and/or leader:
“This loss of interest, hair, and enterprise ...”
—Philip Larkin (1922–1986)
“A bunch of horsemen curtly asked his name,
Their leader in a different dialect stated
A war was on for which he was to blame,
And he must help them.”
—Philip Larkin (1922–1986)