Lord Alex Oakwell

Lord Alex Oakwell is a fictional character from the British soap opera Emmerdale, played by Rupam Maxwell. The actor auditioned for the part of Alex and was told he had won the role on the same day. His casting was announced in June 1997 and Maxwell said he was thrilled to get the part. He hoped his character would have some juicy storylines lined up. Maxwell made his first screen appearance as Alex during the episode broadcast on 9 July 1997.

Alex was a young aristocrat, who inherited Oakwell Hall. A writer for the Daily Mirror branded Alex a womaniser and said he was arrogant and self-centred. Maxwell stated his character would not be the most popular person in Emmerdale. Despite being engaged to Tara Cockburn (Anna Brecon), Alex had an affair with businesswoman Kim Tate (Claire King). He continued to pursue her even after he married Tara. Alex developed a drug addiction and during Emmerdale's 25th anniversary episode, he caused the death of Linda Fowler (Tonicha Jeronimo).

While out for a drive with Linda, Alex snorted cocaine and tried to molest her. As she fought him off, Alex crashed the car and when he saw Linda was unconscious, he moved her into the driver's seat. Alex made a return to the village in February 1998 during a one hour episode and he later appeared in the spin off Emmerdale: Revenge, where he died after falling from a roof. Mark Oliver of The People said called Alex "dashing", while Tony Purnell of the Daily Mirror branded him "the biggest baddie on the box."