Hurling Frootmig is said to be the founder of the Hitchhiker's Guide, who "established its fundamental principles of honesty and idealism, and went bust." Later, after much soul-searching, he re-established the Guide with its "principles of honesty and idealism and where you could stuff them both, and went on to lead the Guide to its first major commercial success."
He is mentioned in the novel Life, the Universe and Everything. He did not make the radio series The Tertiary Phase, but was mentioned in fit the twenty-fourth of the radio series.
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