History
LongHorn Steakhouse was founded in 1981 by George McKerrow, Jr.. The first location, originally called LongHorn Steaks Restaurant & Saloon, opened on Peachtree Street in Atlanta, Georgia. The restaurant initially struggled financially. However, in January 1982, a sudden snowstorm trapped the area's commuter population within the city limits and McKerrow offered $1 drinks to the stranded motorists. This helped to turn the struggling restaurant around.
By 1990, the franchise expanded further south. It primarily has locations throughout the Eastern United States. It also has a few locations in the Midwest, Southwest, and Puerto Rico.
In August 2007, LongHorn Steakhouse, formerly owned and operated by RARE Hospitality International Inc., was purchased by Darden Restaurants, Inc.
Read more about this topic: Long Horn Steakhouse
Famous quotes containing the word history:
“All history becomes subjective; in other words there is properly no history, only biography.”
—Ralph Waldo Emerson (1803–1882)
“The history of any nation follows an undulatory course. In the trough of the wave we find more or less complete anarchy; but the crest is not more or less complete Utopia, but only, at best, a tolerably humane, partially free and fairly just society that invariably carries within itself the seeds of its own decadence.”
—Aldous Huxley (1894–1963)
“There is nothing truer than myth: history, in its attempt to “realize” myth, distorts it, stops halfway; when history claims to have “succeeded” this is nothing but humbug and mystification. Everything we dream is “realizable.” Reality does not have to be: it is simply what it is.”
—Eugène Ionesco (b. 1912)