Long Cat - Internet Memes - Rickrolling

Rickrolling

In 2005, a meme known as the "duckroll" began, after Poole used a word filter to change "egg" to "duck" across 4chan. Thus, words such as "eggroll" were changed to "duckroll". This led to a bait-and-switch in which external links disguised as relevant to a discussion instead led to a picture of a duck on wheels.

In March 2007, the trailer for the video game Grand Theft Auto IV was released. Its immense popularity caused publisher Rockstar Games' website to crash. An unidentified 4chan user applied the concept of the duckroll to what appeared to be a link to the trailer on YouTube, but instead showed the music video for Rick Astley's 1987 song "Never Gonna Give You Up". Thus, the "rickroll" was born. In an interview with the Los Angeles Times, Astley said he found the meme "bizarre and funny".

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