Organization
Organised by the British Fashion Council (BFC) for the London Development Agency with help from the Department for Business, Innovation and Skills, London Fashion Week first took place in 1984. It currently ranks alongside New York, Paris and Milan as one of the 'Big Four' fashion weeks. It presents itself to funders as a trade event that also attracts significant press attention and benefit to taxpayers. It is also able to get an official sponsorship from Mercedes-Benz, a worldwide known automobile brand and global hairdressing company Toni & Guy. It states that it is attended by over 5,000 press and buyers, and has estimated orders of £40m or £100m. A retail-focused event, London Fashion Weekend, takes place immediately afterwards at the same venue and is open to the general public.
The current venue for most of the "on-schedule" events is Somerset House in central London, where a large marquee in the central courtyard hosts a series of catwalk shows by top designers and fashion houses, while an exhibition, housed within Somerset House itself, shows over 150 designers. However, many "off-schedule" events, such as Vauxhall Fashion Scout and On|Off, are organised by other private-funded groups and take place at other venues in central London.
Read more about this topic: London Fashion Week
Famous quotes containing the word organization:
“The only thing that’s been a worse flop than the organization of non-violence has been the organization of violence.”
—Joan Baez (b. 1941)
“It is essential that there should be organization of labor. This is an era of organization. Capital organizes and therefore labor must organize.”
—Theodore Roosevelt (1858–1919)
“Democracy means the organization of society for the benefit and at the expense of everybody indiscriminately and not for the benefit of a privileged class.”
—George Bernard Shaw (1856–1950)