London2012 - Marketing - Chariots of Fire

The 1981 Best Picture Oscar–winning film Chariots of Fire, which tells the story of two British athletes in the 1924 Olympics, was a recurring theme in promotions for the 2012 Olympics. A digitally re-mastered version of Chariots of Fire was released on 13 July 2012 and screened in over 100 UK cinemas as part of the celebrations, and a 2012 stage adaptation ran in London theatres from 9 May 2012 to 5 January 2013. The film's theme tune was performed during the Opening Ceremony by the London Symphony Orchestra, conducted by Simon Rattle. The performance was accompanied by a comedic skit by Rowan Atkinson, which included the opening beach-running footage from the film. A new orchestration of the film's theme tune was played during each medal presentation of the Games.