Commercialization
In August 2006, German ringtone provider Jamba! began selling a collection of media based on the animation. The video shows an anthropomorphic donkey (called Holly Dolly) dancing to the animation which is displayed (flipped horizontally) in the background. The animation is marketed as the "Dolly Song", and the music is played faster than the original Loituma version. It was also given an extra 30-second drum preface.
In January 2007, a similar video entitled "Holly Dolly – Dolly Song (Ieva's Polka)" appeared in the Google Video Top 100, though it had already been present on the Internet for some time. It features the same donkey, along with some dancing sheep and a snowman, but the leek-spinning girl in the background is only there briefly. In April 2007, a Dutch power company (Eneco) used the melody of Loituma Girl in its TV commercial for "ecostroom" (green energy).
In May 2007, Wrigley's used this song in their German TV spot for their Extra gum. The Dutch company Artiq Mobile launched a website where people can upload homemade Loituma Girl spoof videos. TV commercials state the best video will win 500 euros. The Romanian company Romtelecom uses the song in one of their commercials for Dolce, a satellite television service.
In October 2007, McDonald's used this song in a Hungarian TV spot for their McCafé coffee.
In early 2009, Ready Brek (UK) used the melody of "Ievan Polkka" in a remade a capella version for their cereal advertisement.
Typing "Loituma Girl" in the 2009 DS game Scribblenauts results in a red-haired girl spinning a leek.
In Phineas and Ferb: Summer Belongs To You!, during the song J-Pop (Welcome To Tokyo), Isabella parodies the Loituma Girl by spinning a leek during the song.
Rowan Atkinson parodies the video in the after-scenes of the movie Johnny English Reborn
Read more about this topic: Loituma Girl