Origins
Previous to Loi Evin, French advertising laws discriminated against non-French producers. However, Scotch whisky producers challenged France in the European Court of Justice and won. France was condemned and required to change the law in 1980 but did not produce satisfactory legislation until 1991, with the enactment of Loi Evin, which affected both alcohol and tobacco policies.
Read more about this topic: Loi Evin
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