Brand Names
In the Japanese market, Logitech uses the brand name Logicool since a company known as Logitec (ロジテック, rojitekku?) that focuses on computer peripheral devices has existed in that country since 1982, and its parent company, Elecom, has used the brand name since 1974. Similar-sounding trademarks in the same industry can be infringing; Logitech chose to avoid this situation.
In the UK, Logitech trades under 'Logi (UK) Ltd.'; a 'Logitech' based in Glasgow, Scotland manufactures precision cutting, lapping and polishing equipment for the materials processing industry. In Canada, Logitech International uses its own name without conflict with Logitech Electronics, an InterTAN Canada Ltd. supplier of consumer electronics since 1988.
Since the 1980s, Logitech has made computer mice and keyboards directly for Apple, HP, Dell and for other platforms including PlayStation.
Read more about this topic: Logitech
Famous quotes containing the words brand and/or names:
““Why does your brand so drop with blood,
Edward, Edward?”
—Unknown. Edward (l. 1–2)
“I do not see why, since America and her autumn woods have been discovered, our leaves should not compete with the precious stones in giving names to colors; and, indeed, I believe that in course of time the names of some of our trees and shrubs, as well as flowers, will get into our popular chromatic nomenclature.”
—Henry David Thoreau (1817–1862)