Location Based Marketing Best Practices
- Address consumer confusion. Most consumers will have a natural tendency to shy away from Location Based Services. It’s human nature to resist something you don’t entirely understand.
- Provide clear opt-in instructions. Explain as quickly and clearly as possible to your prospects and customers how to opt in to your location-based marketing program.
- Explain to consumers what they can expect after they’ve opted in to your program. That way, you’ll avoid unpleasant surprises for your target audience.
- Test the campaign on unbiased candidates.
- Make it worth their while. You’re asking customers to opt in to your location-based marketing program, so reward them for their trouble.
Read more about this topic: Location-based Service
Famous quotes containing the words based and/or practices:
“I want relations which are not purely personal, based on purely personal qualities; but relations based upon some unanimous accord in truth or belief, and a harmony of purpose, rather than of personality. I am weary of personality.... Let us be easy and impersonal, not forever fingering over our own souls, and the souls of our acquaintances, but trying to create a new life, a new common life, a new complete tree of life from the roots that are within us.”
—D.H. (David Herbert)
“Money made through dishonest practices will not last long.”
—Chinese proverb.