Location Based Marketing Best Practices
- Address consumer confusion. Most consumers will have a natural tendency to shy away from Location Based Services. It’s human nature to resist something you don’t entirely understand.
- Provide clear opt-in instructions. Explain as quickly and clearly as possible to your prospects and customers how to opt in to your location-based marketing program.
- Explain to consumers what they can expect after they’ve opted in to your program. That way, you’ll avoid unpleasant surprises for your target audience.
- Test the campaign on unbiased candidates.
- Make it worth their while. You’re asking customers to opt in to your location-based marketing program, so reward them for their trouble.
Read more about this topic: Location-based Service
Famous quotes containing the words based and/or practices:
“Both magic and religion are based strictly on mythological tradition, and they also both exist in the atmosphere of the miraculous, in a constant revelation of their wonder-working power. They both are surrounded by taboos and observances which mark off their acts from those of the profane world.”
—Bronislaw Malinowski (1884–1942)
“To learn a vocation, you also have to learn the frauds it practices and the promises it breaks.”
—Mason Cooley (b. 1927)