Location Based Marketing Best Practices
- Address consumer confusion. Most consumers will have a natural tendency to shy away from Location Based Services. It’s human nature to resist something you don’t entirely understand.
- Provide clear opt-in instructions. Explain as quickly and clearly as possible to your prospects and customers how to opt in to your location-based marketing program.
- Explain to consumers what they can expect after they’ve opted in to your program. That way, you’ll avoid unpleasant surprises for your target audience.
- Test the campaign on unbiased candidates.
- Make it worth their while. You’re asking customers to opt in to your location-based marketing program, so reward them for their trouble.
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