Social Local Search
Local search that incorporates internal or external social signals could be considered social local search driven. The first site to incorporate this type of search was Explore To Yellow Pages. Explore To uses Facebook Likes as one of the signals to increase the ranking of listings where other factors may be equal or almost equal. Typical ranking signals in local search, such as keyword relevancy and distance from centroid can therefore be layered with these social signals to give a better crowdsourced experience for users.
Read more about this topic: Local Search (Internet)
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“No society has been able to abolish human sadness, no political system can deliver us from the pain of living, from our fear of death, our thirst for the absolute. It is the human condition that directs the social condition, not vice versa.”
—Eugène Ionesco (b. 1912)
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“why
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