Social Local Search
Local search that incorporates internal or external social signals could be considered social local search driven. The first site to incorporate this type of search was Explore To Yellow Pages. Explore To uses Facebook Likes as one of the signals to increase the ranking of listings where other factors may be equal or almost equal. Typical ranking signals in local search, such as keyword relevancy and distance from centroid can therefore be layered with these social signals to give a better crowdsourced experience for users.
Read more about this topic: Local Search (Internet)
Famous quotes containing the words social, local and/or search:
“Friends serve central functions for children that parents do not, and they play a critical role in shaping children’s social skills and their sense of identity. . . . The difference between a child with close friendships and a child who wants to make friends but is unable to can be the difference between a child who is happy and a child who is distressed in one large area of life.”
—Zick Rubin (20th century)
“[Urging the national government] to eradicate local prejudices and mistaken rivalships to consolidate the affairs of the states into one harmonious interest.”
—James Madison (1751–1836)
“Man is eminently a storyteller. His search for a purpose, a cause, an ideal, a mission and the like is largely a search for a plot and a pattern in the development of his life story—a story that is basically without meaning or pattern.”
—Eric Hoffer (1902–1983)