Social Local Search
Local search that incorporates internal or external social signals could be considered social local search driven. The first site to incorporate this type of search was Explore To Yellow Pages. Explore To uses Facebook Likes as one of the signals to increase the ranking of listings where other factors may be equal or almost equal. Typical ranking signals in local search, such as keyword relevancy and distance from centroid can therefore be layered with these social signals to give a better crowdsourced experience for users.
Read more about this topic: Local Search (Internet)
Famous quotes containing the words social, local and/or search:
“A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.”
—Marshall McLuhan (1911–1980)
“In everyone’s youthful dreams, philosophy is still vaguely but inseparably, and with singular truth, associated with the East, nor do after years discover its local habitation in the Western world. In comparison with the philosophers of the East, we may say that modern Europe has yet given birth to none.”
—Henry David Thoreau (1817–1862)
“Gaily bedight,
A gallant knight,
In sunshine and in shadow,
Had journeyed long,
Singing a song,
In search of Eldorado.”
—Edgar Allan Poe (1809–1849)