Social Local Search
Local search that incorporates internal or external social signals could be considered social local search driven. The first site to incorporate this type of search was Explore To Yellow Pages. Explore To uses Facebook Likes as one of the signals to increase the ranking of listings where other factors may be equal or almost equal. Typical ranking signals in local search, such as keyword relevancy and distance from centroid can therefore be layered with these social signals to give a better crowdsourced experience for users.
Read more about this topic: Local Search (Internet)
Famous quotes containing the words social, local and/or search:
“And our sov’reign sole Creator
Lives eternal in the sky,
While we mortals yield to nature,
Bloom awhile, then fade and die.”
—Unknown. “Hail ye sighing sons of sorrow,” l. 13-16, Social and Campmeeting Songs (1828)
“The local is a shabby thing. There’s nothing worse than bringing us back down to our own little corner, our own territory, the radiant promiscuity of the face to face. A culture which has taken the risk of the universal, must perish by the universal.”
—Jean Baudrillard (b. 1929)
“When a person doesn’t understand something, he feels internal discord: however he doesn’t search for that discord in himself, as he should, but searches outside of himself. Thence a war develops with that which he doesn’t understand.”
—Anton Pavlovich Chekhov (1860–1904)