Business Owners and Local Search
Electronic publishers (such as businesses or individuals) who would like information such as their name, address, phone number, website, business description and business hours to appear on local search engines have several options. The most reliable way to include accurate local business information is to claim business listings through Google's, Yahoo!'s, or Bings's respective local business centers.
It is ever so more important today that small business owners claim their free local listing with Google Places since Google Places is often one of the first listings seen on Google's search result page whenever their algorithm deems a keyword query to have local intent.
Example of google places listings in organic search from Google’s search engine, based on the user’s IP address in Toronto.
Business listing information can also be distributed via the traditional Yellow Pages, electronic Yellow Pages aggregators, and search engine optimization services. Some search engines will pick up on web pages that contain regular street addresses displayed in machine-readable text (rather than a picture of text, which is more difficult to interpret). Web pages can also use geotagging techniques.
Read more about this topic: Local Search (Internet)
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