Development and Marketing
Loaded was developed by Gremlin Interactive, a British software house based in Sheffield which had previously had a successful run in developing games. Loaded and its sequel Re-Loaded would be among the last games developed by Gremlin Interactive, before it was acquired by French giant Infogrames for £24 million, and the studio in Sheffield closed. The game was internationally published by American-based Interplay.
Loaded was an interesting marketing gimmick when released: considering that the main character design and graphics were done by a host of comic book illustrators like Les Spink and Greg Staples (of 2000AD fame). The games publisher Interplay collaborated with DC Comics (Batman, Superman, Doom Patrol) to create a small 12-page novella illustrated with the game's artwork to promote it and introduce the characters and the game premise. The book was published bundled with DC's works at the time and DC signed adult-orientated Vertigo Comics star Garth Ennis (Preacher, Hellblazer, Hitman, Judge Dredd, etc.) to write it. The novella is now considered a collector's item.
Read more about this topic: Loaded (video Game)
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