History
Litton started in 1953 as an electronics company building navigation, communications and electronic warfare equipment. They diversified and became a much bigger business, with major shipyards, etc., and even manufacturing microwave ovens.
In the early 1990s, Litton Industries split into separate military and commercial companies. The US$2 billion commercial business, which included Litton's oilfield services, business and automated assembly line operations, was named Western Atlas, Inc.
The early "li" was designed by Robert Miles Runyan, but was modified in 1986 by designer Gregory Thomas after a worldwide comprehensive study and analysis of the corporate identity. For much of the early 1980s and 90s, "li SWEDA" and "li COLE" were commonly found on product goods but it was modified to bring emphasis to the parent company, whose name was little known.
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“Tell me of the height of the mountains of the moon, or of the diameter of space, and I may believe you, but of the secret history of the Almighty, and I shall pronounce thee mad.”
—Henry David Thoreau (18171862)
“Yet poetry, though the last and finest result, is a natural fruit. As naturally as the oak bears an acorn, and the vine a gourd, man bears a poem, either spoken or done. It is the chief and most memorable success, for history is but a prose narrative of poetic deeds.”
—Henry David Thoreau (18171862)
“A poets object is not to tell what actually happened but what could or would happen either probably or inevitably.... For this reason poetry is something more scientific and serious than history, because poetry tends to give general truths while history gives particular facts.”
—Aristotle (384323 B.C.)