History
Little Caesars Pizza was founded by husband and wife Mike and Marian Ilitch on May 8, 1959. The first location was a strip mall in Garden City, Michigan, a suburb of Detroit. Mike wanted to call it simply "Pizza Treat," but Marian wanted a name that suited Marian. Marian considered Mike her "little Caesar". Mike ultimately relented, and the store opened as "Little Caesar's Pizza Treat." The original store is still open today.
The company is famous for its advertising catchphrase, "Pizza! Pizza!" which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. Originally the pizzas were served in a single long package. In addition to pizza, they served hot dogs, chicken, shrimp, and fish. Little Caesars has discarded the unwieldy packaging in favor of typical pizza boxes. Currently, the chain is best known for its "Hot-N-Ready" pizzas, large pizzas with popular toppings. Crazy Bread, eight bread sticks covered in garlic spread and Parmesan cheese, is also a staple item on their menu and a popular side-dish.
In 1998, Little Caesars filled what was then the largest pizza order, filling an order of 13,386 pizzas from the VF Corporation of Greensboro, North Carolina.
On November 1, 2010, Little Caesars introduced Pizza! Pizza! Pantastic, denying that the return of "Pizza! Pizza!" had any relationship to the recent success of Domino's, plus they deliver at some locations.
Read more about this topic: Little Caesars
Famous quotes containing the word history:
“I cannot be much pleased without an appearance of truth; at least of possibility—I wish the history to be natural though the sentiments are refined; and the characters to be probable, though their behaviour is excelling.”
—Frances Burney (1752–1840)
“The principle office of history I take to be this: to prevent virtuous actions from being forgotten, and that evil words and deeds should fear an infamous reputation with posterity.”
—Tacitus (c. 55–117)
“The history of all Magazines shows plainly that those which have attained celebrity were indebted for it to articles similar in natureto Berenice—although, I grant you, far superior in style and execution. I say similar in nature. You ask me in what does this nature consist? In the ludicrous heightened into the grotesque: the fearful coloured into the horrible: the witty exaggerated into the burlesque: the singular wrought out into the strange and mystical.”
—Edgar Allan Poe (1809–1849)