Marketing and Release
LittleBigPlanet 2 was originally scheduled for release in November 2010, but was delayed until January 2011. The game was released in North America on 18 January 2011 in mainland Europe on 19 January 2011, Australian and New Zealand on 20 January 2011 and in the UK and Ireland on 21 January 2011. On 21 December 2010 SCEA PR Manager, Eric Levine, confirmed that the game has "gone gold", meaning the game was 100% finished and had been signed-off by SCE QA.
The LittleBigPlanet 2 Story Mode Demo was made available as a free download from the PlayStation Store on 21 December 2010 in North America and on 22 December 2010 in Europe. The demo includes 3 levels from the game's story mode. Each of the levels in the demo demonstrates one of LittleBigPlanet 2's new features: The Grapple Hook in the "Tower of Whoop" level, the Controlinator in "Avalon’s Advanced Armaments Academy" and the Creatinator in the "Rocket Funland" mini-game.
The auto manufacturer, Toyota, offered free sponsored content when LittleBigPlanet 2 launched, including a free XMB theme and a special Prius-themed level. The downloadable add-on included collectible items which players could use to build their own creations to win "some very cool prizes."
On 19 January 2011, Sony made a Home Square makeover. Cardboard and carpet transformed the familiar Home Square into an environment where Sackboy will feel right at home, in the European version of the PlayStation 3's online community-based service, PlayStation Home.
7-Eleven offered exclusive downloadable content for LittleBigPlanet 2 in exchange for Slurpee purchases in stores in the U.S. at the end of January 2011. 7-Eleven was also featuring LittleBigPlanet 2 themed Slurpee cups. Each Slurpee cup bear a unique code, allowing a download for LittleBigPlanet 2 content (and other Slurpee rewards), such as a dynamic theme for the PlayStation 3 system, the "Slurpee Sticker Pack", the Strategy Guide, the Sackboy Backpack for PlayStation Home, several ringtone, a behind the scene video, and a creator video. The promotion runs until the end of March 2011.
Read more about this topic: Little Big Planet 2
Famous quotes containing the word release:
“We read poetry because the poets, like ourselves, have been haunted by the inescapable tyranny of time and death; have suffered the pain of loss, and the more wearing, continuous pain of frustration and failure; and have had moods of unlooked-for release and peace. They have known and watched in themselves and others.”
—Elizabeth Drew (1887–1965)