Litigation PR and Media Coverage
Litigation PR on the part of defendants is needed, especially in high-profile cases because the media have an inherent bias in favor of plaintiffs and prosecutors. When allegations are made public, the media tend to cast the lawsuit in terms of victim versus villain. News stories frequently lead with the plaintiff or prosecutors’ allegations. If the defendant’s responses are included at all, they appear well into the story. Thus, the defendant is forced on the defensive from the outset. In such situation, “working with the media to create more balanced, accurate, and less sensational coverage of a lawsuit is necessary element in defending high profile defendants" (Hantler, Schwartz, & Goldberg, 2004, p. 8).
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Famous quotes containing the word media:
“The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognises neither pity nor pitilessness.”
—John Berger (b. 1926)