Definition of Litigation PR
Litigation PR is the management of the communication process prior to and during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its impact on the client’s overall reputation (Haggerty, 2003).
Basic Concepts of Litigation Public Relations—
'The First Concept—'Litigation PR is to influence the outcome of the court case by encouraging early or favorable settlement or by pressuring the prosecution into bringing lesser or no charges (Haggerty, 2003).
'The Second Concept—'Litigation PR is to protect the client’s reputation before and during the trial. In this regard, litigation PR is akin to reputation management. Reputation management is about managing public perception of an organization or individual. It is about attitude toward the individual and not knowledge itself. An essential aspect of reputation management is influencing attitude about the individual and corporation, which can encourage positive activation to the benefit of the organization (Haywood, 2002).
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