Suburban Growth
Lit's saw the growing demand for suburban locations, and started building stores in mall locations around the greater Philadelphia market, including southern New Jersey. Lit's also operated a store in nearby downtown Camden, and Lit's was the only one of Philadelphia's department stores to maintain a branch along the New Jersey Shore, when it acquired the Blatt Department Store in downtown Atlantic City, and re-branded this location as Lit's. Additional suburban locations were added with the acquisition of Snellenburg's in 1962.
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