List of Yellow Pages - U

U

• Ukraine: In Ukraine, the free business directory is titled PromUA (Russian), it is available online at prom.ua. Other directories are: ukrindustrial.com, ukrbiznes.com, ukrpartner.com.
• United Arab Emirates: Dubai-based Express Print (Publishers) L.L.C. is the official publisher of Etisalat Yellow Pages branded products in the UAE. Express Print (Publishers) L.L.C. publishes the Yellow Pages in both print and electronic formats. Etisalat Yellow Pages print edition consists of 3 regional directories for the areas of Abu Dhabi, Dubai and the Northern Emirates. Directories are published annually and distributed towards the end of the first quarter of each year. Express Print (Publishers) L.L.C. also publishes the Etisalat Yellow Pages on 2 electronic platforms -Online & Mobile.
• United Arab Emirates: Dubai-based Lunad Media & Communication is the official publisher of du Yellow Pages branded products in the UAE. Lunad Media & Communication publishes the Yellow Pages in both print and electronic formats. Directories are published annually and distributed in the month of January each year.
• United Arab Emirates: In United Arab Emirates, the directory is titled Yellow Page Gulf UAE,. Established in January 2011, is the LARGEST yellow pages of GULF. Yellow Pages Gulf.
• United Kingdom: The first Yellow Pages directory in the UK was produced by the Hull Corporation's telephone department (now Kingston Communications) in 1954. This was distributed with the alphabetical phone directory rather than as a stand-alone publication. The company now produces The Hull Colour Pages.

With the encouragement of The Thomson Corporation, at the time an advertising sales agent for the nationalised General Post Office's telephone directory, a business telephone number directory named the Yellow Pages was first produced in 1966 by the GPO for the Brighton area, and was rolled out nationwide in 1973. The Thomson Corporation formed Thomson Yellow Pages in 1966 to publish and to distribute the directory to telephone subscribers for the GPO, and later for The Post Office.

Thomson Yellow Pages was sold by The Thomson Corporation in 1980, at the same time as Post Office Telecommunications became the (then) state-owned British Telecom (BT). The Yellow Pages directory continued to be distributed to all telephone subscribers by BT. At the same time, The Thomson Corporation formed Thomson Directories Ltd, and began to publish the Thomson Local directory, which would remain the Yellow Pages' main, and often sole, competitor in the UK for more than the next two decades, and would be the competitive driving force behind such changes to Yellow Pages as the adoption (in 1999) of colour printing and "white knock out" listings.

In 1984 the year that BT was privatised, the department producing the directory became a stand alone subsidiary of BT, named Yellow Pages. In the mid-1990s the Yellow Pages business was re-branded as Yell, although the directory itself continued to be known as the Yellow Pages.

Yell was bought by venture capitalists in 2001, and in 2003 was floated on the Stock Exchange. After the one year "no competition" clause expired BT too went into competition with the Yellow Pages, re-entering the market by adding similar content to their existing directory, "The Phone Book", adding a classified section to the traditional alphabetical domestic and business listings.

Yellow Pages, Thomson Local and BT's The Phone Book display advertising and can be booked directly with advertising sales representatives.

Nowadays the KC Yellow Pages is referred to as Hull Colour Pages, and is separate from the White Pages. Yell now also publishes an East Yorkshire edition of Yellow Pages in competition.

• United States: In the past, AT&T, Verizon, and Qwest, the three largest phone companies in the U.S., dominated the U.S. yellow pages industry; however, the term "yellow pages" and the Walking Fingers logo was heavily marketed by AT&T pre divestiture. However, AT&T never filed a trademark registration application for the current and most recognized version of the Walking Fingers logo, so it is in the public domain. AT&T allowed the "independent yellow pages" industry to use the logo freely. The "independents" are unrelated to the incumbent phone company and are either pure advertising operations with no phone infrastructure or telephone companies who provide local telephone service elsewhere. Such independents include operators who typically focus on industry or business segments, or local market directories.

Yellow pages publishers or their agents sell the right to place advertisements within the same category, next to the basic listings.

For example, AT&T is the dominant local telephone service provider in California, but since Bell Atlantic and GTE merged to become Verizon, it now provides service in many pockets such as West Los Angeles. Los Angeles telephone users can select from telephone directories published by AT&T, Verizon (published by Idearc), Yellow Book USA, PDC Pages (Phone Directories Company) PDC Pages.com and other independent publishing companies. R. H. Donnelley is also in local markets across country with Dex Printed Directories and DexKnows.com. In Northern California, Valley Yellow Pages MyYP.com is a large regional independent publisher. Additionally, in the smaller markets, many yellow pages publishers are beginning to offer directories catering to specific niche business or industry segments, such as automotive, manufacturing, environmental/green products, imports, exports, and the like. One such example is the Export Yellow Pages (a yellow page directory published in partnership with the US Department of Commerce that focuses on U.S. exporters) and vertical directories offered by Yellow Pages Nationwide, Inc. Media an Online Digital Yellow Pages company, Consolidation and M&A activity in the directory publishing market continues to remain very high in the U.S. and there is an increasing move toward internet based directories as internet usage for search increases and concerns over the possible negative environmental effects of the books becomes more evident.

Yellowpages.com LLC is a subsidiary of AT&T.

A new concept has appeared with Internet yellow pages. They are geographically targeted with their domain name. A couple of examples in Georgia include www.AthensPhonebook.com and www.CovingtonPhonebook.com. Most print phone books always have the name of the city or area that they cover on their cover and in their titles, this has always assisted in targeting advertising to a specific area. It makes sense to have the name of the city or town that they cover in an electronic version, although these names are very rare and hard to acquire. There are also some examples of geographically targeted electronic yellow pages in Alaska with www.AlaskaYellowPages.com. Others that have emerged include www.Amarillo247.com in Texas.

Edwin P. Eisen is credited with founding the Yellow Pages of New England (YPNE.com) which was the first independent yellow pages on Cape Cod as well as being the first full color, major scoped yellow pages to offer affordable yellow page advertising to small businesses. The company has expanded to cover for additional markets from Cape Cod to Boston.

• Uzbekistan: In Uzbekistan, the directory is called Yellow Pages of Uzbekistan, published by Yellow Pages Ltd.