Bonus Payments
Witnessing a world record brings great pleasure for athletics fans; athletes' personal sponsors and the promoters of major meetings such as the IAAF Golden League have offered bonuses to athletes breaking a record.
Some middle-distance runners have specialized in acting as pacemakers in longer races, receiving a fee without even finishing the race, and possibly a bonus if a record results. This is a useful occupation for athletes who are capable of running accurately to a specified pace, but not capable of the very fastest times to become champions in their own right.
In the pole vault record bonuses create an incentive for an athlete capable of smashing a record to instead break it by the minimum amount (one centimetre), multiple times, at multiple meetings, in order to accumulate multiple bonuses. This has been done by Sergey Bubka in the men's pole vault, and Yelena Isinbayeva in the women's pole vault. Some commentators have complained that neither athlete ever posted as high a mark as they were capable of. In other disciplines this issue does not arise, since it is practically impossible to deliberately break a record by a small margin.
Read more about this topic: List Of World Records In Athletics