2009
In late 2008, American Greetings relaunched the series with redesigned characters and changed personalities. The toy line merchandising this new incarnation is produced by Hasbro, the fifth company to sell Strawberry Shortcake Dolls (in the American market) since her beginning. Hasbro is also the current owner of Kenner, making this new line a homecoming of sorts for the Strawberry Shortcake license.
Read more about this topic: List Of Strawberry Shortcake Characters