Ultron superheroes take a vow to protect all human life, and the superhero code forbids injuring another human being. Section nine of the code covers illegal impersonation of a superhero for personal advancement and for misuse of superpowers for personal gain. Heroes must transform in the bathroom. If a species falls below acceptable standards, they are "Permanently excluded from the universe", in the worst possible case. In others, they punish the world that has not done particularly well by sending someone that they hate (David Dickinson is mentioned as an example).
George and Arnie quote various rules throughout the series including "Always set the best possible example", "Never sneeze with your visor closed", "No superhero shall ever lend his name, image or reputation for commercial endorsement of any kind, including Kentucky Fried Chicken", and "Don't drink and fly".
Famous quotes containing the word ethics:
“Such is the brutalization of commercial ethics in this country that no one can feel anything more delicate than the velvet touch of a soft buck.”
—Raymond Chandler (18881959)