Promotion Overview
Either Eva-Tone Soundsheets or cardboard records containing the song were attached to advertising inserts and distributed within newspapers across the United States. On all but one of the issued recordings, the singers were not able to recite the song perfectly from start to finish; when the singers made a mistake, the record was over. On the unique, prize-winning recording, the singers were able to complete the song; this record was a $1,000,000 instant winner.
Approximately 80,000,000 records were distributed, and only one of them was a winner. The promotion was won by Galax, Virginia, resident Charlene Price, who used the money to purchase the convenience store where she worked.
Read more about this topic: List Of Mc Donald's Ad Programs, Jingles, McDonald's Menu Song
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)