- Alice for The Walt Disney Company
- Alex Kidd for Sega
- Allosaucer for DiC Entertainment, Coca-Cola Telecommunications, & Sony Pictures Television
- American Tourister Gorilla
- Amouro from Erosion Plants(now with a fictional Wikipedia mascot)
- Arina For Sunsoft
- The elephant for Animal Planet (1996-2008)
- Blooregard "Bloo" Q. Kazoo for Cartoon Network
- Bobo for Bobo
- Bonk for Nippon Electric Corporation's gaming system
- Bubbles for The Mustard Seed
- Bubsy for Accolade
- Fanart Cats and Girl Pals in Fantart Central
- The California Raisins
- Cait Sith for 3D Magazine and Game Station
- Chip the Dog for Cookie Crisp
- Clay for Playhouse Disney
- Cool Spot and Fresh-Up Freddie for 7 Up
- Captain Commando for Capcom
- Devon & Cornwall for Warner Bros.
- The cat scienctist for DNA Productions
- Fella for DeviantArt
- Founder Nicola Milne's Daughter Wendy for Wendy's Supa Sundaes, phased out in 1998, Champ and Hetty of Jollibee were fighting her.
- Frank and Gordon (French names are Jules & Bertrand) for Bell Canada
- Fred the Baker for Dunkin' Donuts
- Frito Bandito for Frito-Lay
- Porky Pig for Warner Bros.
- Gidget the chihuahua for Taco Bell
- Golly the Golliwogg for Robertson's Jams
- Hamm's Beer bear for Hamm's
- Harvey for Harvey's (Now Added a Female Version)
- Hamburglar, Grimace and Birdie the early bird for McDonald's
- Hannah Montana for Disney Channel
- W.C. Fritos for Frito-Lay (based directly on W. C. Fields)
- Hubba Bubba Gum Fighter
- Jack the Lego maniac for LEGO
- Jeeves for Ask.com
- Joe Camel for Camel cigarettes
- Joe Isuzu for Isuzu
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- Johnny Turbo for Turbo Technologies Incorporated, an arm of NEC
- Juan and Pepe for Taco John's
- Junior Healy for Universal Studios and USA Network
- Kathleen for Animonster
- The 6teen characters for Teletoon
- Kandalf for KDE
- Lizzie McGuire for Disney Channel
- Alvin Seville, Simon Seville and Theodore Seville for Bagdasarian Productions
- Simon, The Hare and Tortoise for Living Books
- Other MGM lions
- Mico, Chickee, Lady Moo, and Champ for Jollibee
- Marsha the Marshalls Lady
- Milton the Toaster for Pop-Tarts
- Mewmew for Anima
- Moose and Zee for Nick Jr.
- Mr. Whipple for Charmin bathroom tissue
- Mr. ZIP for United States Postal Service
- Nanami-chan for NHK
- News Bunny for the now defunct L!VE TV
- Rugrats for Nickelodeon
- Noid for Domino's Pizza
- Ooh and Aah, monkey hosts for Playhouse Disney
- P-Pals for PBS Kids
- Pets.com Sock Puppet (now working for 1-800-BAR-NONE, a loan service for automobiles)
- Pizza Hut Pete for Pizza Hut
- Popcorn Bob and his Candy Band for the now-defunct General Cinema Corporation
- Popsicle Pete
- Quisp and Quake
- Ramster for the St. Louis Rams
- Rosie the Waitress for Bounty
- Usagi Tsukino in her school uniform for Toei Company & Toei Animation
- Smiley the Happy Face for Wal-Mart
- Spuds MacKenzie – Anheuser-Busch Beer Company
- Ecoco for Tohoku Electric Power
- Speedee for McDonald's
- Speedy Alka-Seltzer for Alka-Seltzer
- Squatch for the defunct Seattle SuperSonics
- Sylvester P. Smythe for Cracked Magazine
- The raccoon for Traveller's Tales
- Ty Inc. for Teddy Bear
- The White People for Shaw
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